Drivers and Impediments of Consumer Online Information Search: Self-controlled versus Agent-based Search in a High Involvement Context
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چکیده
منابع مشابه
Drivers and Impediments of Consumer Online Information Search: Self-controlled versus Agent-assisted Search
This research investigates drivers of consumer’s online search activity. Traditional constructs relevant in offline information search (including perceived product risk, purchase involvement and product knowledge) are tested for an online environment on the basis of a structural equation model. In addition, new constructs impacting online search, namely privacy concerns and flow, are analysed. ...
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